• Reno Tahoe Partnership with PHG Consulting Grows International Tourism

     
    POSTED February 28, 2018
     

Reno Tahoe, a four-season resort destination, is seeking to expand its appeal as an international travel destination.

“Reno Tahoe has seen an upswing in visitation in recent years, and we want to build on that momentum,” said Phil DeLone, RSCVA president and CEO.

A recent partnership between RSCVA and PHG has enabled Reno Tahoe to better market itself to international audiences. 

Through the partnership, the Reno-Sparks Convention & Visitors Authority (RSCVA) promotes the convention and tourism business of Reno Tahoe, and Preferred Hospitality Group Consulting (PHG) markets the Reno Tahoe region to travel consumers, and offers consultation to hospitality industries.

DeLone noted that China, in particular, represents one of the fastest-growing travel segments in the world.

“Reno Tahoe has the tourism product that Chinese tourist desires and our team is excited to introduce the destination to this fast-growing, outbound market,” said Paul Cohen, vice president of PHG Consulting.

“This partnership with PHG Consulting is a great opportunity to tell travelers about our proximity to national parks, Western heritage, Lake Tahoe and the beautiful outdoors, as well as our booming nightlife and entertainment districts,” concluded DeLone.

The family-focused, Wisconsin-based Great Wolf Lodge opened its first resort in Wisconsin Dells in 1997. Over the next two decades, it slowly expanded with more properties around the Midwest, moving into the Northeast, South, West and Canada. And this summer, the greater Chicago area will get its first resort from the brand.

 

The Meetings Industry Council (MIC) hosted 1,210 attendees at the Colorado Convention Center for the 18th Annual MIC Conference & Trade Show on March 13 and 14, 2018.

The first day of the conference included a deep dive risk management workshop for meeting professionals facilitated by Brenda Rivers from Andavo Meetings.

There was also an educational session on creating authentic, memorable and impactful event experiences, moderated by Greg Bogue, vice president of experience design from Maritz Global Events.

 

The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors approved a four-year operating agreement for SMG, a worldwide design-consulting, construction and management company, to operate Reno-Sparks’ four major convention and entertainment facilities.