Reno Tahoe, a four-season resort destination, is seeking to expand its appeal as an international travel destination.
“Reno Tahoe has seen an upswing in visitation in recent years, and we want to build on that momentum,” said Phil DeLone, RSCVA president and CEO.
A recent partnership between RSCVA and PHG has enabled Reno Tahoe to better market itself to international audiences.
Through the partnership, the Reno-Sparks Convention & Visitors Authority (RSCVA) promotes the convention and tourism business of Reno Tahoe, and Preferred Hospitality Group Consulting (PHG) markets the Reno Tahoe region to travel consumers, and offers consultation to hospitality industries.
DeLone noted that China, in particular, represents one of the fastest-growing travel segments in the world.
“Reno Tahoe has the tourism product that Chinese tourist desires and our team is excited to introduce the destination to this fast-growing, outbound market,” said Paul Cohen, vice president of PHG Consulting.
“This partnership with PHG Consulting is a great opportunity to tell travelers about our proximity to national parks, Western heritage, Lake Tahoe and the beautiful outdoors, as well as our booming nightlife and entertainment districts,” concluded DeLone.