The Reno-Sparks Convention & Visitors Authority (RSCVA) Board of Directors approved a four-year operating agreement for SMG, a worldwide design-consulting, construction and management company, to operate Reno-Sparks’ four major convention and entertainment facilities.
“This is a great opportunity for the entire Reno Tahoe region, and an important step in the right direction for the future of northern Nevada’s economy as it relates to tourism, entertainment and conventions,” said Bob Lucey, board chair, RSCVA. “This partnership will allow the RSCVA to focus on sales and marketing, while vastly improving efficiencies and customer service at the region’s most visible event venues.”
SMG currently services 243 public assembly facilities including convention centers, stadiums, arenas, theatres and performing arts centers.
Reno Tahoe is a four-season resort destination that offers cultural, culinary and sporting events in the great outdoors of northern Nevada.
A feasibility study for expanding Reno Tahoe’s largest facility, the 600,000 square foot RSCC, is currently underway, and RSCVA President & CEO Phil DeLone is enthusiastic about the resources SMG provides in the event of a large-scale expansion.
“SMG has developed 30 new or expanded convention centers in the last 15 years,” said DeLone. “If an expansion of the convention center is approved, SMG will give us a considerable advantage in ensuring the process is strategic, efficient and comprehensive, so that we can continue to attract significant, large-scale business to Reno Tahoe for decades to come.”
In addition to structural and customer service improvements, SMG’s current portfolio of clients and partners will provide opportunities to bring additional trade shows, events and touring entertainment to Reno Tahoe.
“We have been longtime admirers and believers in the Reno Tahoe region, and note numerous milestone decisions like the development of the downtown Reno Events Center some 15 years ago,” said Gregg Caren, vice president, SMG. “We share a number of convention and trade show clients and look forward to supporting the sales efforts of the RSCVA to help grow business tourism for casino and hotel partners.”