airports

Ski Resorts & Airports that Avoid Cookie-Cutter Approaches

Ski resorts like airports have their own personalities. Just like people, they’re not all created alike and shouldn’t be!

Airport Auras

First, let’s start with the airports. During a recent nine-day trip, the Denver, Nashville and Spokane airports were the places where I took flight and landed. What I like about these three is that they all have features connecting travelers to something local beyond the usual items stamped with the town’s name and information booths.

An Out-of-the-Box Marketing Approach

The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

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