The Texas Restaurant Association (TRA) led a coalition of business groups and their communities to drive support to the industry, for SB 8, the federal pandemic relief bill that included $180 million for local hospitality and tourism businesses. 

"I am so proud that the Texas Restaurant Association led this initiative, which would not have succeeded without the powerful voices of restaurants and many other hospitality and tourism businesses from across the state," said Emily Williams Knight, Ed.D., President & CEO of the TRA. "This grant program cannot reverse all of the damage that the industry has suffered during the pandemic, but it will be incredibly meaningful to thousands of restaurants, theaters, distilleries, and other businesses that need a jumpstart to turn the corner and rebuild. Even more than that, by dedicating $180 million to help the hospitality and tourism industry recover, our lawmakers have made an important statement, confirming our state's commitment to the local businesses that have suffered greatly over the past 18 months and yet continue to struggle because they want to continue to serve their communities. We cannot afford to lose these local businesses, and I'm proud that the investment in SB 8 will go a long way towards protecting the institutions that make Texas so special."

To add hospitality and tourism grant funding to SB 8, the TRA worked closely with the following organizations: Texas Travel Alliance, Texas Distilled Spirits Association, Theatre Owners of Mid-America, Texas Hotel & Lodging Association, Texas Wine & Grape Growers Association, Texas Campgrounds, Texas Craft Brewers Guild, NFIB, and Texas Live Events Coalition. Together, these groups represent tens of thousands of local businesses covering every aspect of the hospitality and tourism industry in Texas.

The first property of the Limelight Hotel brand, Limelight Hotel Aspen has undergone a full makeover and will begin welcoming guests back at the start of the 2021/22 ski season in November 2021. Located next to Wagner Park in downtown Aspen, the upgrades include all 126 guestrooms and suites and public spaces such as the Limelight Lounge, conference room, lobby and bar. Guests and groups will notice a new arrival experience, expanded seating for dining, and relocation of the lounge’s stage area to better accommodate events.  

 

Groups and leisure travelers can now book stays and gatherings at Utah’s Pendry Park City, located in the heart of Canyons Village at Park City Mountain and set to open in winter 2021/2022. The ski-in/ski-out resort and residences is the first mountain resort for Pendry Hotels & Resorts and will provide easy access to the largest ski area in the nation with more than 7,300 acres of skiable terrain. 

 

Recipient of the World’s Leading Luxury Train title from the 2020 World Travel Awards, Rocky Mountaineer launched its first-ever excursion in America’s Southwest on Aug. 15, 2021. Rockies to the Red Rocks is a two-day route that winds alongside rivers and through canyons and mountains between the vibrant city of Denver, Colorado and the red rock formations of Moab, Utah.