Denver welcomed 16.4 million overnight visitors in 2015, surpassing 2014 by one million visitors, a 6 percent increase year over year. Overnight visitors also spent 9 percent more than in 2014, establishing a new spending record for Denver $5 billion.
The numbers are according to the Longwoods International annual visitor profile study. Longwoods has been studying Denver visitors since 1994, and this research provides a standard visitor tracking tool for many of the country’s top tourism destinations.
“This is the 10th consecutive year that we have generated record tourism numbers, which continues to validate Denver voter approval to increase tourism marketing dollars in 2005,” said Richard Scharf, president & CEO of VISIT DENVER, The Convention & Visitors Bureau. “Since that increase in marketing dollars, Denver has seen dramatic tourism growth that translates into greater economic impact for the city.”
Leisure visitors totaled 13.8 million, while business travelers reached 2.6 million. Within the leisure travel category, 7.7 million people were visiting family and friends, while 6.1 million were “marketable” visitors, travelers who could go anywhere and chose to visit Denver. In addition to the 16.4 million overnight visitors, Denver also generated a record 12 million day visitors.
VISIT DENVER is currently conducting a comprehensive tourism roadmap study that will help establish tourism goals for Denver for the next decade. The study will be completed in late 2016.