• Gettysburg Reporting High Tourism Numbers

     
    POSTED December 29, 2015
     

The number of overnight stays in Adams County, Pa., through October, is more than 4.1 percent higher than the same timeframe in 2014, according to the Smith Travel Research report which measures hotel occupancy, average daily rates and revenue generated through participating lodging properties.

Lodging is more than 11,000 room nights ahead of 2013—the year the community celebrated the 150th Anniversary of the Battle of Gettysburg and the Gettysburg Address.

 

“The anniversary year was not the pinnacle of tourism in Adams County, Pa.,” says Norris Flowers, President of Destination Gettysburg. “It was the beginning to a new era of tourism, and we’re seeing the success of that right now.”

Soon after the landmark event, Destination Gettysburg launched a different marketing approach, focusing on experiences outside of the Civil War and highlight the region’s culinary tourism, shopping, outdoor recreation and other ways for families and younger visitors to enjoy the area.

 

In 2015, through October, more than 393,000 room nights have been reserved, generating nearly $42 million among the hotels that participate in the study of overnight lodging. The average daily rate in 2015 is $106.50, more than $3 higher than 2014.

“These lodging numbers are positive encouragement that the marketing we have implemented is working,” said Flowers.

Honeycomb Strategies, based in the Colorado mountain town of Crested Butte and with a second location in Portland, Oregon, has been certified as a B Corporation. The women-owned sustainability consulting firm is helping the global event industry create sustainable management systems and reduce its footprint. 

B Corps are for-profit companies that meet the highest standards of social and environmental performance, transparency and accountability and use their profits and growth to positively impact stakeholders and the planet.

 

Sun Outdoors, with more than 175 resorts and campgrounds across the United States and Canada, is collaborating with Outdoor Afro to provide the organization with a variety of year-round experiential activities, events and opportunities, including leadership conferences and fundraising events.

 

One of the meeting trends coming out of the COVID-19 pandemic is the focus on attendee wellness. Three hotels in Scottsdale, Arizona, are going beyond the norm with wellness-focused guest rooms and sleep packages. When people feel well rested and fit, they give their best to learning, brainstorming, networking and planning business strategy.