• HHRVB Debuts Parody Ad Campaign

     
    POSTED October 15, 2015
     
    Photo credit: Courtesy of HHRVB

The Hershey Harrisburg Regional Visitors Bureau recently jazzed up its advertising campaign for the fall season with a name of “That’s a Fact,” which showcases the area’s top autumn assets in a fun, creative way.

“The campaign takes a playful approach by poking fun at those typical ‘Claims of Grandeur’ that we are accustomed to seeing every day as consumers,” says Rick Dunlap, spokesperson for HHRVB.

The CVB took inspiration from such tourism ad campaigns for companies that claim they have the best of something. For example, many coffee shops tourists encounter boldy claim they have the “World’s Best Coffee,” which, of course, can’t be the case.

The ads do stop well-short of making any claims that aren’t clearly identifiable as parody.

“It’s clear we are having fun with our claims,” says Dunlap. “We aren’t in the arena of Volkswagen with their recent emissions claims or Vibram, the producers of FiveFingers running shoes who lost a million dollar class action suit last year for claiming their product yields health benefits.”

One such ad for the area reads “Marshmallows Roasted in Hershey Never Burn…Unless You Want Them To.” Being a clear parody the official tourism marketing organization for the Hershey Harrisburg Region isn’t expecting any legal ramifications from families who actually burn their marshmallows while making s’mores. The ads are supposed to be humorous, but still deliver a message regarding the activities tourists can partake in the region.

The campaign started Sept. 28 and will run through Nov. 1, 2015; it targets Philadelphia, Washington D.C., North and Central New Jersey, and Nassau-Suffolk Counties that reach consumer markets in Long Island, NY.The bureau’s seasonal ad buy includes digital billboards and a strong digital display presence with banner ads on search sites and Pandora.

“Some of the funniest and most outlandish claims that consumers will hear this fall include that scarecrows hold their national convention in our corn mazes, our locally handcrafted beers are brewed from only award-winning jack-o-lanterns, our leaves are the most photogenic in the northeast and that marshmallows roasted here never burn,” says Dunlap. “And that’s a fact… that people will hear those messages.”

It’s that time of year when groups are readying plans for holiday events, and employers are looking at how to celebrate their teams. In the fall 2022 issue of Colorado Meetings + Events, we looked at the state of holiday gatherings and found that they indeed are on the rebound. Some gatherings are going big after two years of not getting together or generally scaling back, while others are opting for in-office parties, small dinners, or community service projects. 

 

Looking for something a little different to plug your group into and a venue they will be talking about long after a gathering concludes? Taliesin West in Scottsdale, Arizona, a UNESCO World Heritage site and the winter home and laboratory of architect Frank Lloyd Wright, might be the solution with its Sunsets and Sips and Wellness Series

 

Colorado has 58 mountain peaks exceeding 14,000 feet, known locally as “fourteeners” or “14ers.” This is more than any other state and includes the 14,115-foot Pikes Peak, where standing at the summit in 1893 inspired Katharine Lee Bates to write the poem “America” that today is known as the song “America the Beautiful.”