Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

Over the past decade, Executive Chef Ben Jones has cooked up creative culinary experiences for remote, high-end mountain properties.

Sage Lodge, located 30 miles north of Yellowstone National Park in Pray, Montana, is the latest resort to tap into chef Ben Jones’ talents, bringing him on board in October 2021 to oversee two restaurants, create memorable culinary experiences, and elevate catering services for meetings and events.

 

Outdoor fun in the mountains unites groups in a spectactular fashion.

More now than ever, planners are seeking ways to get groups outside, and wellness trends in the industry are pushing meetings from being staid to energetic. As coworkers and colleagues come together after months in home offices, gathering in the mountains is both visually appealing and full of adventure. Get your groups to mix, mingle, and try something new together with these outdoor activities.

 

Paddle, Hike, and Soak

 

Go back in time with barbecue dinners out on the range.

Buffalo Bill Center of the West - Cody, Wyoming