Cvent has created a separate region for Lehigh Valley on their website dedicated to event and meeting planners. The change signals big things for the area.

Prior to being listed as its own area, Lehigh Valley was lumped in the Philadelphia region, resulting in confusion and missed opportunities. The creation will help local properties, business and companies gain a dramatic increase in their exposure to planners.

The change came about after Discover Lehigh Valley, the region’s destination marketing organization, established a group comprised of local hotels and attractions that worked together to host a number of conversations with Cvent and had close to 40 hospitality individuals sign a petition showing their support.

“The creation of a Lehigh Valley region will be a game changer,” Marc Kaminetsky, national sales manager. “In the past, Lehigh Valley venues have been overshadowed by the Philadelphia region. Discover Lehigh Valley is excited to expose the entire region to meeting planners throughout the United States.”

Lehigh Valley, comprised of Lehigh and Northhampton countries, is the 68th largest metropolitan region in the U.S., with a $32 billion GDP—larger than that of 104 nations. It is the third most populous area in the Pennsylvania with a population of more than 820,000.

According to Kaminetsky, the addition of the region to Cvent has already increased the number of RFPs made through the website for properties such as Sands Bethlehem, Historic Hotel Bethlehem, Bear Creek Mountain Resort and Renaissance Allentown Hotel. This addition is expected to increase conversion and book more business for the region. 

As travel comes returns in many parts of the world, Forbes Travel Guide unveiled its 2022 Star Award winners on April 26, 2022. The United States debuted 10 hotels, three restaurants and seven spas on the Five-Star list. In U.S. Mountain West towns with peaks, 12 hotels, one restaurant, and six spas landed a Five-Star nod. 

 

Honeycomb Strategies, based in the Colorado mountain town of Crested Butte and with a second location in Portland, Oregon, has been certified as a B Corporation. The women-owned sustainability consulting firm is helping the global event industry create sustainable management systems and reduce its footprint. 

B Corps are for-profit companies that meet the highest standards of social and environmental performance, transparency and accountability and use their profits and growth to positively impact stakeholders and the planet.

 

Sun Outdoors, with more than 175 resorts and campgrounds across the United States and Canada, is collaborating with Outdoor Afro to provide the organization with a variety of year-round experiential activities, events and opportunities, including leadership conferences and fundraising events.