The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

Under this new Airport Exchange program, airport partners spotlight Newark in a number of ways, while the GNCVB promotes direct travel routes to those destinations through social media and the Getting Here section of Newark Happening—the CVB’s website

Partners include Bozeman Yellowstone International Airport in Belgrade Mont., where Newark promotions can be found on street pole banners and rack cards; Sarasota Bradenton International in Sarasota, Fla., features Newark on Sarasota’s website; and at John Wayne International Airport in Costa Mesa, Calif., where messaging on terminal monitors is posted.

“We are thrilled that airports were willing to work with us on an out-of-the-box approach to destination marketing,” says Lauren Hall, marketing director, GNCVB, “and hope that it will be a huge success for all parties. 

It’s that time of year when groups are readying plans for holiday events, and employers are looking at how to celebrate their teams. In the fall 2022 issue of Colorado Meetings + Events, we looked at the state of holiday gatherings and found that they indeed are on the rebound. Some gatherings are going big after two years of not getting together or generally scaling back, while others are opting for in-office parties, small dinners, or community service projects. 

 

Looking for something a little different to plug your group into and a venue they will be talking about long after a gathering concludes? Taliesin West in Scottsdale, Arizona, a UNESCO World Heritage site and the winter home and laboratory of architect Frank Lloyd Wright, might be the solution with its Sunsets and Sips and Wellness Series

 

Colorado has 58 mountain peaks exceeding 14,000 feet, known locally as “fourteeners” or “14ers.” This is more than any other state and includes the 14,115-foot Pikes Peak, where standing at the summit in 1893 inspired Katharine Lee Bates to write the poem “America” that today is known as the song “America the Beautiful.”