The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

Under this new Airport Exchange program, airport partners spotlight Newark in a number of ways, while the GNCVB promotes direct travel routes to those destinations through social media and the Getting Here section of Newark Happening—the CVB’s website

Partners include Bozeman Yellowstone International Airport in Belgrade Mont., where Newark promotions can be found on street pole banners and rack cards; Sarasota Bradenton International in Sarasota, Fla., features Newark on Sarasota’s website; and at John Wayne International Airport in Costa Mesa, Calif., where messaging on terminal monitors is posted.

“We are thrilled that airports were willing to work with us on an out-of-the-box approach to destination marketing,” says Lauren Hall, marketing director, GNCVB, “and hope that it will be a huge success for all parties. 

Larger communities host citywides, while mountain resorts are more about “villagewides.” Taking this concept to heart, Beaver Creek has introduced a new collaborative website to help meeting planners envision multi-venue and multi-hotel meetings and events for groups of 150 to 1,500 guests at the Colorado ski resort and to submit RFPs. 

 

The first property of the Limelight Hotel brand, Limelight Hotel Aspen has undergone a full makeover and will begin welcoming guests back at the start of the 2021/22 ski season in November 2021. Located next to Wagner Park in downtown Aspen, the upgrades include all 126 guestrooms and suites and public spaces such as the Limelight Lounge, conference room, lobby and bar. Guests and groups will notice a new arrival experience, expanded seating for dining, and relocation of the lounge’s stage area to better accommodate events.  

 

Groups and leisure travelers can now book stays and gatherings at Utah’s Pendry Park City, located in the heart of Canyons Village at Park City Mountain and set to open in winter 2021/2022. The ski-in/ski-out resort and residences is the first mountain resort for Pendry Hotels & Resorts and will provide easy access to the largest ski area in the nation with more than 7,300 acres of skiable terrain.