• Philly Has Record Year

     
    POSTED December 23, 2015
     

Just in time for the new year, Center City Philadelphia is right on track to end 2015 with a record hotel occupancy.

Record Hotel Occupancy: 77.4%:

Center City Philadelphia’s hotel occupancy is estimated to hit a record 77.4 percent in up from 75.5 percent in 2014. Visitors to Philadelphia from all segments (leisure, group, business) will have filled a projected 3.1 million rooms—another record.

Leisure Is One Of Three Major Segments:

The leisure segment of travelers will set a record as well for 2015. Tourists are projected to account for 31 percent of room nights in Center City, as opposed to just 14 percent in 1997, when Visit Philadelphia started marketing the area as a leisure destination (254,000 versus 976,400 room nights—a 284 percent increase).

This means one in every three Center City hotel guests is a leisure traveler.

They fill rooms every day of the week, especially from June through October. In 2015, Saturday night occupancy—a major sign of a city’s strength as a leisure destination—will hit a record 88 percent and take its place as the highest of the week in Center City, as it has been for more than a decade.

Hotel Room Rates:

The 2015 average daily rate is projected to hit $182, another record for Center City. Each segment is showing ADR increases compared to 2014: Commercial is projected to increase 5 percent to $200; group is projected to increase 5 percent to $188; and leisure is projected to increase 4 percent to $166.

“People are coming for Philadelphia—the destination itself is the reason to visit, and travelers are doing it more and more every year,” says Meryl Levitz, president/CEO, Visit Philadelphia. “The pope was here for a weekend; the rest of the year succeeded simply because of Philly.”

It’s not that common for a destination marketing organization to oversee several of the largest meeting and event venues in community. Visit Reno Tahoe is the exception and recently announced it has officially taken over the management of Reno-Sparks Convention CenterReno Events CenterNational Bowlin

 

There are two new properties for groups to get excited about in Montana and Utah. The Wren in Missoula, slated to open late this summer, is located in a 1960s-era building being transformed into a locally inspired boutique hotel. The larger Hyatt Regency Salt Lake City is a new-build that will bring 700 additional guest rooms to the city starting this fall.

The Wren

 

As travel comes returns in many parts of the world, Forbes Travel Guide unveiled its 2022 Star Award winners on April 26, 2022. The United States debuted 10 hotels, three restaurants and seven spas on the Five-Star list. In U.S. Mountain West towns with peaks, 12 hotels, one restaurant, and six spas landed a Five-Star nod.